Grumpy GDPR: Illegitimate interest

Drawing the line. (Or not.)

9 months ago

By Rie Aleksandra Walle

The Swedish DPA IMY has really ramped up their game. First ordering controllers to stop using Google Analytics; now Bonnier gets slapped with a SEK 13 million fine for (mis)using their customers' personal data for targeted ads without consent.

And, true or false: "Targeted ads is illegal based on legitimate interest assessment."

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